your

marketing

brain

center

BIG DATA

AUDIENCE
MAPPING

BRAND
LOYALTY

CONTENT
STRATEGY

NATIVE
ADVERTISING

INFLUENCE

ANALYTICS

CAMPAIGN
OPTIMIZATION

ROI

KNOW YOUR AUDIENCES

TO BOOST

MARKETING ROI

We deliver

SEAMLESS

DATA INTEGRATION

+

CREATIVE ACTION

THE ANALYTICS AGENCY

DATA INSIGHTS

DATA INSIGHTS

With all of the rich data sources and analytics power available, brands should no longer be relying on gut instinct as the basis for performance decisions. We bring your data streams together to connect the dots in a meaningful way.

PERFORMANCE DRIVERS

PERFORMANCE DRIVERS

Identify factors driving your marketing outcomes with a comprehensive analysis of complex consumer brand interactions. We help you create the secret sauce that will unlock critical connections for the customer journey.

POWERFUL ACTION

POWERFUL ACTION

Action-based intelligence empowers our clients with the answers they need to optimize business processes and project real business outcomes. Decision-makers can target performance and be intentional about marketing priorities.

PROOF POINTS

PROOF POINTS

Our high-powered analytics target areas of opportunity to give you the hard proof points you need to take action. With data expertise and a dynamic marketing force at one table, we give you the edge you need to compete.

EXPERTISE

In an increasingly complex marketing landscape, we bridge the divide between technologists and creative teams to deliver actionable insights that tie to business bottom lines.

CAPABILITIES

Action Point brings high-scale data analytics to the creative process to provide the data backing for strategy development, optimization, impact and ROI. We focus on audience targeting, campaign analytics, content performance, engagement measurement, reputation tracking and competitive analysis.

We have been recognized by WPP as an analytics vendor and have established partnerships with some of the world’s leading media agencies, as well as cutting-edge data startups.

We’re the

brain center

for your marketing enterprise

The Action Point Advantage

Marketing Analytics to Compete

Action Point Analytics was founded on the belief that companies that implement marketing analytics in an effective way will gain a competitive edge to win in their space.

Data-Driven Marketing as a Business Asset

Marketing has been a siloed business operation for far too long. As a revenue-generating function, successful brand management operations must apply data insights to the marketing cycle and tie outcomes to business bottom lines.

High-Scale Analytics Technologies for Marketing Impact

Our teams are composed of data trailblazers who understand the marketing landscape and can speak the language, as well as creative marketers who are skilled in using data as a catalyst for brand impact. We ensure that analytics is integrated seamlessly into the creative process to increase efficiency and maximize returns to the business.

 

Our Approach

  • Our PowerData method informs your business bottom lines.
  • PowerData customizes your data flow to meet the specific case. Need streaming, “fast” data?  Big data?  Targeted data?  Smart data? Each business application requires a specific data integration, so we don’t force a one-size-fits-all solution.
  • What this means for you is that we strip out all of the noise to provide powerful metrics when and how you need them.

 

Some of Our Clients

Our philosophy at Action Point is to develop lasting partnerships.

OUR OFFERINGS

Marketing Process

With all of the rich data sources and powerful analytics capabilities now available, brands should no longer be relying on gut instinct as the basis for performance decisions.

Learn more

Brand Engagement

We serve up high-scale and high-value touch points for brands to build enriched user experience. Our precision targeting capabilities and content resonance methodology position brands to maximize impact. We match the message to the medium to ensure that your voice is heard in the RIGHT WAY, at the RIGHT TIME, by the RIGHT AUDIENCES.

Learn more

Competitive Research

Today’s marketing environment requires the integration of next-generation tools in order to support escalating demands of scale and speed. We have developed a portfolio of full-service competitive research elements to meet the needs of marketing professionals throughout the brand lifecycle.

Learn more

Advanced Analytics

We produce clear, action-oriented insights and give our clients the answers they need to be intentional about marketing priorities.  Decision-makers are empowered to target real business outcomes and focus on returns. Our data-infused  approach to building brand equity gives you THE EDGE YOU NEED to compete.

Learn more

WE TRANSLATE DATA SPEAK INTO

CREATIVE ACTION

Take a Look at Our Work Below

ACTION POINT INDUSTRY UPDATE


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