KNOW YOUR AUDIENCES
THE ANALYTICS AGENCY
In an increasingly complex marketing landscape, we bridge the divide between technologists and creative teams to deliver actionable insights that tie to business bottom lines.
Action Point brings high-scale data analytics to the creative process to provide the data backing for strategy development, optimization, impact and ROI. We focus on audience targeting, campaign analytics, content performance, engagement measurement, reputation tracking and competitive analysis.
We have been recognized by WPP as an analytics vendor and have established partnerships with some of the world’s leading media agencies, as well as cutting-edge data startups.
for your marketing enterprise
The Action Point Advantage
Marketing Analytics to Compete
Action Point Analytics was founded on the belief that companies that implement marketing analytics in an effective way will gain a competitive edge to win in their space.
Data-Driven Marketing as a Business Asset
Marketing has been a siloed business operation for far too long. As a revenue-generating function, successful brand management operations must apply data insights to the marketing cycle and tie outcomes to business bottom lines.
High-Scale Analytics Technologies for Marketing Impact
Our teams are composed of data trailblazers who understand the marketing landscape and can speak the language, as well as creative marketers who are skilled in using data as a catalyst for brand impact. We ensure that analytics is integrated seamlessly into the creative process to increase efficiency and maximize returns to the business.
- Our PowerData method informs your business bottom lines.
- PowerData customizes your data flow to meet the specific case. Need streaming, “fast” data? Big data? Targeted data? Smart data? Each business application requires a specific data integration, so we don’t force a one-size-fits-all solution.
- What this means for you is that we strip out all of the noise to provide powerful metrics when and how you need them.