On-Point Links: May 1

 In News, On-Point Links

This week’s top tech and marketing articles.

Retail Consumer Behavior for Mobile

A recent survey illuminates customer research and purchase behavior on mobile devices. The results indicate that companies need to invest more in mobile retail platforms.

EBN:  Mobile Devices Increase Electronics Buyers’ Expectations

“Today, more than half of shoppers (55%) use a mobile device to research products prior to purchase while they are in the store and one in five have actually purchased a product via an electronic device while still in the brick-and-mortar location…”

“Increasingly, though, customers are doing and want to do their research and comparison shopping without talking to a sales rep. Companies disproportionality invest in the buy experience when they should be investing in post shipping and research tools for customers.”

The Rise of Data Executives

The increasing importance of data and technology management for companies is leading to a new breed of executives.

VentureBeat:  The Rise of the Chief Revenue Officer: Silicon Valley’s New Secret Sauce

“…Silicon Valley realizes that in a land-grab world of innovation, the first winner takes most of the spoils. Competitors will come, but a CRO is the best chance you have to dominate a market first and fastest.”

“To accelerate revenue generation, a CRO needs really strong data skills. What algorithms do you have as the basis of your forecasting? What are your rep productivity targets by segment and why? What third-party source do you use for compensation benchmarking? What’s your customer acquisition cost (CAC) by lead source, and to what degree is it tied to gross margin? How has your average selling price (ASP) changed over the last year? What is your top churn reason this quarter? How do you measure and improve website and contact-me form conversion rates?”

Forbes:  The Rise of the Chief Security Officer: What it Means for Corporations and Customers

“I often say that the CSO is the “corporate rock-star of the future”  because exceptional ones possess a combination of skills that rarely appear in one person. The qualities that boards are looking for in today’s CSOs reflect the complexities of safeguarding company and consumer data in this new threat environment.”

“Beyond technical skill, the CSO must be technically curious. The biggest mistake that CSOs make is when they become complacent and think they’ve solved the problem they are facing. In this business, you’ve never solved the problem. Instead, great CSOs are always scanning the horizon…”

Analytics for Publishing

As a new step in the evolution of publishing, the industry is realizing a need to provide their advertising partners with data analytics on performance measures.

ExchangeWire:  Data is the New Currency for Publishers

“For data to be valuable it requires scale, and it is this imperative that has driven publishers to start exploring data alliances with one another and join forces with former competitors.”

“A major challenge for these organisations will be to consolidate and share their user information in a way that is consistent, scalable and ultimately provides meaningful actionable data for their advertising partners.”

Advances in Battery Tech

Tesla unveiled a new line of batteries to power households and office spaces. This development is interesting because it shows Elon Musk’s vision of the future of energy and the direction he will take the company.

Gizmodo:  Everything You Need to Know About Tesla’s New Household Batteries

““Our goal is to fundamentally change the way the world uses energy,” Elon Musk said in a pre-event briefing with the press. “Which sounds crazy.””

“The company partnered with SolarCity for a pilot project in California that supplied roughly 300 homes with the batteries. About a dozen Walmart stores in California and a Cargill animal processing plant have the business-grade batteries and have been testing those as well.”

“By pulling homes and businesses off the grid during peak hours, America’s electrical infrastructure would see greater stability…. Another attractive part for consumers is that this kind of battery will give homeowners complete energy independence, allowing them to sever connections to utility companies.”

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