The Digital-Sales Connection

People are still key to the sales process; but just as importantly, your digital presence must flow seamlessly into your offline sales process.

Call tracking and analytics company Invoca released its 2016 Call Intelligence Index, surfacing some interesting consumer behavior patterns that businesses should jump on.

Here are the highlights:

People don’t like web forms
As people are researching purchases online, they are leery of submitting information through a web form and are more likely to call the business. This indicates that there is a saturation of follow-on marketing activity that people want to avoid and the web form can prove to be a hurdle that turns people away if they do not have an alternate option for contact.

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