Offerings
Today’s marketing environment requires the integration of next-generation tools in order to support escalating demands of scale and speed. We have developed a portfolio of full-service offerings to meet the needs of marketing professionals throughout the brand lifecycle.
Capabilities
INTELLIGENT AUDIENCE LENS
Quantify audiences to optimize engagement and manage reputation
The challenge in building audience relationship has increased as the media environment has become more fractured. The Audience Lens defines your reputational environment by developing a custom catalogue of issues, influencers and themes for effective engagement.
Online Reputation Security Tracking
Early warning system to guard against reputation attacks.
In the same way companies protect against cyber security threats – hacking, phishing, data breaches – public individuals must also guard against attacks of misinformation and manipulation of public opinion. Online Reputation Tracking is a critical element of brand building.
Audience Targeting and Development
Insights for next-generation customer identification and engagement.
Effective audience management and growth is directly tied to the quality of insights that answer questions about who core customers care, how they think and where their interest lie. Companies that can answer these questions and act on data-driven insights will have a powerful differentiator.
Issue Monitoring and Messaging Analysis
The right message for the right audience at the right time.
Brands and public individuals must understand the contextual environment that they are advertising into, with both macro- and micro-level trends. Track issues tick by tick and capitalize on engaging at the right moment with the right message.
