We deliver actionable insights that tie to your business bottom lines.
Action Point Analytics has developed innovative technologies to infuse the brand management process with advanced data analytics for high-performance brand positioning at speed and scale.
01/ INTELLIGENT AUDIENCE LENS
Quantify audiences to optimize engagement and manage reputation.
It has become increasingly challenging for companies to build customer relationships in a fractured media environment. The Audience Lens defines your reputation environment by developing a custom catalogue of issues, influencers and themes for effective engagement.
02/ ONLINE MEDIA SECURITY TRACKING
Early warning system to guard against reputation attacks.
In the same way companies protect against cyber security threats – hacking, phishing, data breaches – they must now guard against attacks of misinformation and manipulation of public opinion. Online Media Security is now a critical element of cyber security protection.
03/ CUSTOMER JOURNEY & AUDIENCE TARGETING
Insights for next-generation customer identification and engagement.
Customer engagement is increasingly driven by insights that answer questions about who core customers are, how they think and where their interests lie. Companies that can answer these questions and act on data-driven insights will have a powerful differentiator.
04/ ISSUE MONITORING & MESSAGING ANALYSIS
The right message for the right audience at the right time.
Companies must understand the contextual environment that they are advertising into, with both macro- an micro-level trends. Track issues tick by tick and capitalize on engaging at the right moment with the right message.
The Action Point
Data analytics is only as good as the insights derived from it. The solution for brands is not merely in more data, but in applying action-based analytics at the point of impact.
INTEGRATION FOR RICH CONTEXT
Our proprietary technology overlays traditional research and analysis techniques with cutting-edge data analytics for a broad and deep view of brand performance. The results very directly enable companies to turn research into revenue.
We have invested in developing industry-leading, proprietary technology that integrates
- Natural language processing
- AI pattern matching, and
- Semantic modeling
to produce a clear picture of the brand landscape with the tools to make an impact now.
Tracking Media Issues
AlertMe is a web-based social listening tool that tracks media issues that are important to your team or company.
AlertMe is the right product for teams and companies that need help with:
- First Alert Warning
- Reputation/Risk Management
- Issue Tracking and Response
- Content and Messaging Analysis
- Audience/Customer Intelligence
AlertMe launched in 2021 as the first offering in BEX Engine’s product suite.