your
marketing
brain
center
BIG DATA
AUDIENCE
MAPPING
BRAND
LOYALTY
CONTENT
STRATEGY
NATIVE
ADVERTISING
INFLUENCE
ANALYTICS
CAMPAIGN
OPTIMIZATION
ROI
KNOW YOUR AUDIENCES
TO BOOST
MARKETING ROI
We deliver
SEAMLESS
DATA INTEGRATION
+
CREATIVE ACTION
THE ANALYTICS AGENCY
DATA INSIGHTS
With all of the rich data sources and analytics power available, brands should no longer be relying on gut instinct as the basis for performance decisions. We bring your data streams together to connect the dots in a meaningful way.
PERFORMANCE DRIVERS
Identify factors driving your marketing outcomes with a comprehensive analysis of complex consumer brand interactions. We help you create the secret sauce that will unlock critical connections for the customer journey.
POWERFUL ACTION
Action-based intelligence empowers our clients with the answers they need to optimize business processes and project real business outcomes. Decision-makers can target performance and be intentional about marketing priorities.
PROOF POINTS
Our high-powered analytics target areas of opportunity to give you the hard proof points you need to take action. With data expertise and a dynamic marketing force at one table, we give you the edge you need to compete.
Introducing AlertMe
AlertMe
Tracking Media Issues
AlertMe is a web-based social listening tool that tracks media issues that are important to your team or company.
AlertMe is the right product for teams and companies that need help with:
• First Alert Warning
• Reputation/Risk Management
• Issue Tracking and Response
• Content and Messaging Analysis
• Audience/Customer Intelligence
AlertMe launched in 2021 as the first offering in BEX Engine’s product suite.
EXPERTISE
In an increasingly complex marketing landscape, we bridge the divide between technologists and creative teams to deliver actionable insights that tie to business bottom lines.
CAPABILITIES
Action Point brings high-scale data analytics to the creative process to provide the data backing for strategy development, optimization, impact and ROI. We focus on audience targeting, campaign analytics, content performance, engagement measurement, reputation tracking and competitive analysis.
We have been recognized by WPP as an analytics vendor and have established partnerships with some of the world’s leading media agencies, as well as cutting-edge data startups.
We’re the
brain center
for your marketing enterprise
The Action Point Advantage
Marketing Analytics to Compete
Action Point Analytics was founded on the belief that companies that implement marketing analytics in an effective way will gain a competitive edge to win in their space.
Data-Driven Marketing as a Business Asset
Marketing has been a siloed business operation for far too long. As a revenue-generating function, successful brand management operations must apply data insights to the marketing cycle and tie outcomes to business bottom lines.
High-Scale Analytics Technologies for Marketing Impact
Our teams are composed of data trailblazers who understand the marketing landscape and can speak the language, as well as creative marketers who are skilled in using data as a catalyst for brand impact. We ensure that analytics is integrated seamlessly into the creative process to increase efficiency and maximize returns to the business.
Our Approach
- Our PowerData method informs your business bottom lines.
- PowerData customizes your data flow to meet the specific case. Need streaming, “fast” data? Big data? Targeted data? Smart data? Each business application requires a specific data integration, so we don’t force a one-size-fits-all solution.
- What this means for you is that we strip out all of the noise to provide powerful metrics when and how you need them.
Some of Our Clients
Our philosophy at Action Point is to develop lasting partnerships.
OUR OFFERINGS
WE TRANSLATE DATA SPEAK INTO
CREATIVE ACTION
Take a Look at Our Work Below
