CSR Integration
Challenge
This global beauty brand wanted to incorporate corporate social responsibility messaging and positioning into its brand identity. They needed a CSR strategy that would be in-line with the company’s brand and reach its consumer base effectively. They also wanted to launch a month-long outreach campaign introducing new CSR.
Client
Global luxury beauty
What We Did
- Researched Consumer Base and Community Involvement
- Developed Brand CSR Identity
- Formed Partnerships with Related Organizations
- Created CSR Outreach and Engagement Campaign
- Launched Campaign and Optimized Content In-Flight
- Tracked Results for Year-Over-Year Comparisons
