Marketing Process Offerings
Precision targeting and brand optimization for audiences, content, channels and campaigns. The MARKETING PROCESS tool box is intended to provide the solid data backing to understand your brand environment and develop action plans.
Understand where your key communities are, what they look at, who they are connected to and the topics they like to talk about.
- Audience Definition
- Persona Development
- Customer Journey Mapping
Measure the alignment of your content with consumers’ semantic patterns to understand how they think and capitalize on shared points of view.
- Content & Message Testing
- Influencer Activation and Management
- Best Path Messaging Tracks
Analyze which channels drive lifetime value for the company and focus your marketing dollars on channels that will maximize returns.
- Website Analysis
- Media Spend Modeling
- Cross-Channel Impact
Get the most out of your investment by understanding how your campaign is performing with key constituencies and making mid-flight adjustments.
Brand Engagement Offerings
Rich brand analytics for data-informed performance decisions. Two seconds. This is the average amount of time brands have to make an impression with consumers. Our goal is to position your brand to the best advantage for each consumer every time. BRAND ENGAGEMENT offerings provide the keys to understand what works now and for whom.
Go beyond traditional communications methods and reach customers in more effective ways. Build relationships by serving up value-added touchpoints.
- Geo-Aware Activations
- Real-Time Targeting
- Location-Based Segmentation
Active Performance reporting gives you the insights you need to pull the right levers and optimize in an always-on environment.
Measure what is working and what is not working for your brand. Identify top performers and roll out best-in-class marketing programs across your organization.
What would you do if you woke up to a public opinion crisis? We lead you through the exercise of addressing a crisis as it happens and develop planning protocols for your team.
Competitive Research Offerings
Today’s marketing environment requires the integration of next-generation tools in order to support escalating demands of scale and speed. We have developed a portfolio of full-service competitive research elements to meet the needs of marketing professionals throughout the brand lifecycle.
Your eyes and ears within the market to report on competitive activity and drivers of movement in brand dynamics.
Pull together multiple media streams and sift through the static to surface what you need to know, when you need to know it.
Keep your finger on the pulse and receive alerts with what you need to know about trends in your key topic areas as they develop.
Advanced Analytics Offerings
Deep understanding of brand dynamics to maximize efficiency and returns to the business. Marketing programs are expensive. Business leaders now must justify the time, resources and money spent. ADVANCED ANALYTICS offerings connect the dots from marketing returns to business bottom lines. Go beyond simplistic metrics to quantify the value of marketing to your business.
Today, your brand image must be cohesive, appealing and instantly effective. We bring big data analytics and traditional research techniques to bear in crafting a master narrative for your brand.
What elements of your marketing enterprise actually move the needle on your business goals? We bring together your business data streams to understand the strategic drivers for your company’s success.
Friction between sales and marketing teams is one of the oldest stories in the book. Map your company’s process and maximize conversion at critical intersection points.
We also create custom, a-la-carte service options tailored to your project. Large or small, we’re here to help with your marketing and analytics programs. We know that you have specific needs to grow your business and we would love to work with you to achieve your goals.
Get on the road to success with
our Full Service Packages today.
- Rich resources
- Marketing acceleration
- Data-informed strategy
- Customized tool stacks
- Experienced practitioners