Challenge

This leading hospitality company was looking for a new way to engage its loyal, repeat customers and at the same time increase its profile in social channels.  They wanted a strategy that would motivate brand advocates to talk about their experiences with the brand on social channels and reward them for their loyalty to the company.

Client

Global hospitality

What we did

• Discovered Top Brand Advocates on Social Channels
• Cross-Referenced Brand Advocates with Loyalty Members
• Created Targeted Outreach Campaign for Loyalty Group
• Activated Social Participation from Loyalty Advocates
• Tracked and Analyzed Campaign Participation
• Measured Social Impact for the Brand

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