Challenge

Facing some challenges in the tourist market, this tourism bureau wanted to launch a regional promotional campaign and engage partners to increase awareness of entertainment and vacation destinations in the area. As a first step, the team needed to understand the digital landscape around tourism in this area and the dynamics of the social conversation so that they could engage in an authentic manner and promote participation.

Client

Regional tourism bureau

What we did

• Conducted a Digital Listening Exercise
  • Social and Digital Behavior Dynamics
  • Leading Social Channels
  • Top Content Strategies
  • Topics of Conversation and Entry Points
  • How Participants Found One Another and Connected
  • Leading Media Participants and Bloggers
• Recommended Outreach Strategy for Engagement
• Created and Launched Social Campaign
• Tracked Campaign Results and Optimized Content Flights

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