Challenge

A popular snack brand wanted to launch a new messaging campaign and needed insights into the conversations its fans were engaged in so that they could reach target audiences where they were active. The team wanted to know which media channels its fans participated on, what topics they were organically talking about and how to build an authentic relationship with them.

CLIENT

Global snack foods

What we did

• Identification of Brand Advocates
• Analysis of Brand Advocates’ Social Conversations
  • Leading Themes
  • Leading Participants
  • Leading Channels
  • Leading Content Types
• Recommended Content & Engagement Strategy

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