Challenge

With increasing scrutiny on global business practices, this energy company wanted to understand the media and social channels in which the conversations were taking place. In addition, the company needed a clear picture of the various types of organizations and thought leaders involved, as well as their viewpoints on the issues and how they were connected to one another.

CLIENT

Global energy producer

What we did

• Researched Issue Area Stakeholders
• Targeted Discussion Participants and Influencers by Sector
• Analyzed Media Discussion of Issues
• Mapped Media Discussion
  • Global Region
  • Media Channel
  • Leading Themes
  • Intensity or Volume of Conversation
  • Participant Relationships

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