A New
Frontier
Analytics Is Not
an “ADD-ON” but
an “ALWAYS-ON”.
Our team founded Action Point because we saw a great divide between the technologists and the creative marketers we worked with. These disciplines are now merging into two sides of the same brand management operation.
The advent of the digital age has given us unprecedented streams of data that illuminate everything from customer acquisition and behavior to demand fulfillment and logistics. Companies that integrate analytics and performance optimization will outpace their competition through insights and efficiency.
At Action Point, our data gurus and marketing magicians work collaboratively to give you seamless answers and action.
CHRISTA ROSE — CEO
Let’s Do Great Things Together
YOUR GOALS BECOME OUR GOALS FOR A LASTING PARTNERSHIP
YOUR GOALS BECOME OUR GOALS FOR A LASTING PARTNERSHIP
WHAT WE DO
ANSWER THE CRUCIAL QUESTIONS
While marketing as a discipline has grown increasing complex, there are still basic questions that professionals must answer with every media cycle. We leverage new technologies to empower marketers with data-informed visibility into drivers of consumer activity and answer critical performance questions.
“Lay the Groundwork to Tell a
Compelling Story to the Audiences
that Matter.”
Expertise
In an increasingly complex marketing landscape, we bridge the divide between technologists and creative teams to deliver actionable insights that tie to business bottom lines.
Our POV
Action Point brings high-scale data analytics to the creative process to provide the data backing for strategy development, optimization, impact and ROI. We focus on audience targeting, campaign analytics, content performance, engagement measurement, reputation tracking and competitive analysis.
We have been recognized by WPP as an analytics vendor and have established partnerships with some of the world’s leading media agencies, as well as cutting-edge data startups.
