Challenge

A global beverage company was launching a multichannel engagement campaign during a worldwide sporting event. The team needed to present their brand in a memorable, authentic way that would motivate consumers to participate. They then needed to track results so that they could optimize content for the next flight and reach out to previous participants for high-touch interactions.

CLIENT

Global beverage

What we did

• Supported Content Build & Launch
• Tracked Engagement During Campaign
• Tracked Content Performance During Campaign
• Identified Campaign Participants
• Recommended Content Optimization Strategies
• Analyzed Overall Campaign Effectiveness

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