Challenge

This global beauty brand wanted to incorporate corporate social responsibility messaging and positioning into its brand identity. They needed a CSR strategy that would be in-line with the company’s brand and reach its consumer base effectively. They also wanted to launch a month-long outreach campaign introducing new CSR partnerships.

CLIENT

Global luxury beauty

What we did

• Researched Consumer Base and Community Involvement
• Developed Brand CSR Identity
• Formed Partnerships with Related Organizations
• Created CSR Outreach and Engagement Campaign
• Launched Campaign and Optimized Content In-Flight
• Tracked Results for Year-Over-Year Comparisons

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