Challenge

This technology manufacturing and sourcing company was looking to expand its customer base and sell into new market segments. The strategy team needed to understand the market dynamics of several of its prospects and how to develop appropriate messaging for each.

CLIENT

Technology manufacturing & sourcing

What we did

• Analysis of Competitive Dynamics for Each Segment
• Competitive Messaging Analysis
• Media Coverage Analysis
• Influencer Discovery for Each Segment
• Side-By-Side Market Analysis Guide
• Recommended Messaging & Market Entry Strategy

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