Challenge

A digital marketing luminary was hosting his annual industry group conference and simultaneously launching a new product feature. He needed event marketing support combined with product marketing strategy in order to generate the industry excitement and media coverage he was looking for.

CLIENT

Digital marketing luminary and industry group

What we did

• Event Strategy and Planning
  • Flow and Entertainment
  • Topics and Panels
  • Speaker Recruitment
• PR Outreach Leading up to Event
• Outreach to Industry Influencers
• Tracking and Measurement of Attendee and Media Response
• Management of Social Channel Response During Event
• Digital Content Creation
• Marketing Collateral

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