Marketing Analytics Checklist for the Holidays
Essential tips for measuring holiday marketing success!
At the risk of being the bearer of bad news, the holidays are upon us. Many brands have been planning a holiday marketing blitz since June. If you’ve left your strategizing until now, you’re behind the eight ball. Here are some tips to get your highest returns ever.
You can’t succeed if you don’t know what you are aiming for. Your team must understand the dynamics of the marketing landscape you are working with and what success looks like. Create specific, strategic measures for your outreach.
- How many people do you want to reach?
- How many reads/clicks/views do you expect?
- What level of purchase activity should you aim for?
- What are your cost efficiency measures?
Be intentional about seeding and tracking
As we always say at Action Point, if you can’t measure it, you can’t improve it. Make sure that you are strategically placing tracking pointers where you want to derive insights into your customer journey. If you are tracking conversation measures, ensure that your seeded language or hashtags are carried consistently throughout your promotional content.
Know your audiences
Do your ugly holiday sweaters appeal to college frat boys or golfing senior citizens? Or maybe some sweaters for each category? It will be a unique senior citizen who will respond to a “brah” post, you will be best served by segmenting your audience base and creating specific messaging to target each.
Understand consumer intersection points
Study up on your conversion pipeline in order to be front and center where your customers are focusing their attention. Are they on Pinterest, searching for customer product reviews, viewing YouTube demos, reading recommendations from lifestyle mavens? It is essential to be where your customers are in order to capture their attention and business.
Tee up top content
Now is the time to shine. Pull out your best stuff and put extra effort into polishing it so it sparkles like the season. Ensure that you are optimizing content types, messaging and content cadence in order to capture best possible conversion rates.
The holiday season is a frenzied time and the purchasing dynamics in your market can change from day to day. This is not a time to “set it and forget it,” lest your carefully planned campaign drift completely off target by season’s end. You must monitor key indicators to stay on top of mid-flight corrections as customer activity evolves.
These tips will keep you ahead of the game and full of cheer this holiday season. Even better, we’ve created Holiday Packages as your gift to you to supplement your team and resources. We’re ready to jump on board, just contact us.
What are your plans?
Let Us Know in the Comments Section Below!