Course: Christa Rose on Marketing Analtyics
Get the Marketing Analytics Edge with Christa Rose.
Texas Extended Campus is offering a two-day marketing analytics boot camp. Seats available now!
Data Analytics is the New Must-Have Skill for Managers; this Course Prepares Professionals for a Data-Driven Business Environment.
No matter the question, a spreadsheet full of numbers is not the answer. Business processes are growing increasingly data-driven, generating demand for professionals who can analyze data, produce insights, and communicate findings effectively throughout the organization.
Analytics insights are the key to generating strategy for everything from customer relationships to capital investments to inventory management to marketing and sales. The success or failure of data initiatives all comes down to making these insights meaningful and presenting them in the right way for the right audience.
Key Learning Points Include:
- The right data for the job – selecting and cleaning data sets and choosing technologies
- The “so what” factor – aligning analytics with KPIs
- The data-eyed view – implementing and managing data projects
- The Analytics Realization Cycle – integrating meaningful analytics into business process
- The right question for the right answer – framing analytics for actionable impact
- How to make a data splash – communicating proof points in the executive context
- Avoiding the glazed-over effect – pro tips to avoiding failed execution
Analytics has the power to transform brand management, client relationships and business process, but there are serious risks if data initiatives are not executed in the right way. Executives must provide vision for their organizations in deploying analytics meaningfully, while maintaining strategic focus. This course is an essential playbook for leaders to get a jump-start on what big data means for business.
– Christa Rose
Here’s what you need to know:
When: September 21 – 22, 2016; 8:30 a.m. – 4:30 p.m.
Where: Thompson Conference Center, University of Texas at Austin
Register Now: Texas Extended Campus
The University of Texas at Austin Center for Professional Education: BUS 1025 – Essential Tools and Techniques in Data Analytics
Contact Us for More Information: email@example.com
ABOUT CHRISTA ROSE
Christa Rose has built analytics practices at some of the world’s largest full-service agencies, as well as at cutting-edge data startups. Ms. Rose’s client list includes Goldman Sachs, Deloitte, Accenture, AT&T, Edelman, Target, Heineken, Esteé Lauder Companies, TaylorMade Golf, General Mills, McCann, Zappos and more.
Ms. Rose heads marketing analytics agency Action Point Consulting, and consults on next-generation marketing analytics. She is a speaker and subject matter expert on topics such as big data integration, IoT and user experience, predictive analytics for engagement, digital brand management, crisis mitigation in a social world and the future of analytics for business. Her expertise spans digital analytics, campaign measurement, government affairs, brand strategy and crisis management.
Previous experience includes creating big data analytics programs for clients as Vice President of Client Accounts at Sprinklr, building a global digital analytics practice as Vice President and Head of Global Digital Analytics at Hill+Knowlton Strategies and serving as policy lead on targeted advertising at Dell, Inc.
Ms. Rose holds a bachelor’s degree in journalism with an emphasis in multimedia journalism from The University of Texas at Austin. She received a master’s degree, with specialization in Information, Innovation and Technology, from the Lyndon Baines Johnson School of Public Affairs, where she also earned a portfolio in Nonprofit Studies.
Leadership roles include a rotation as Eben Tisdale Public Policy Fellow at the Information Technology Association of America in Washington, D.C., working as Chair of the Production and Selection Committee for the LBJ Journal of Public Affairs, contributing as a member of the Barbara Jordan National Forum committee and serving as a Director on the board of Texas Network of Youth Services.
ABOUT ACTION POINT CONSULTING
Action Point Consulting is the brain center of the marketing enterprise.
The roles of the CTO and the CMO are converging in today’s crowded brand-management environment. Action Point’s skilled advisors translate rich data insights into meaningful creative action. The firm helps companies implement marketing analytics effectively and impact business bottom lines.
Organizations need data gurus who understand the marketing landscape and can speak the language, as well as creative marketers who know how to apply data insights to the marketing cycle and tie outcomes to business bottom lines. Action Point brings data intelligence experts and marketing rock stars together at the same table to deliver seamless analytics + action.
ABOUT TEXAS EXTENDED CAMPUS
You have goals, and we can help you achieve them! Whether you want to advance your academic career, build your professional skills, or learn something completely new, TEXAS Extended Campus brings UT Austin’s world-class resources and know-how to you. Explore how you can start (or continue) your Longhorn journey today.
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